DroneTalks exclusive interview with Lia Reich, UTM Communications & Marketing Lead at Wing (an Alphabet company). We talked about how the UTM ecosystem is evolving and what are the industry players' responsibilities to communicate to move the whole industry forward. We also touched base on the importance of easy and understandable messages when speaking about drones to the broader communities with the aim of gaining social acceptance.

Check out WING webpage here: www.wing.com/utm

For drone specialised marketing, PR or project/program management services visit Manageld Switzerland Gmbh website: www.manageld.com

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